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Master
of Science (Marketing)
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The MSc in Marketing from the University of Glamorgan
provides marketing practitioners with the knowledge, skills and
competencies to perform more effectively at all levels within an
organisation. The MSc is a rigorous ten-module course which will normally
take part-time students 3 years to complete: however, it is now available,
via Management Development Centre Limited, to experienced managers who are
full members of CIM or CIPR as a part-time, one
year course. In offering this, the University recognises the levels of
knowledge attained by experienced members and the value of practical experience in
marketing management. Candidates can gain a major marketing qualification
whilst still in their jobs, as teaching takes place over two residential
weekends supplemented by tutor supported learning over the WWW.
Candidates will attend two taught residential
weekends, normally held at Moor Hall
Conference Centre in Maidenhead or Warbrook House near Basingstoke. Unlike
the CIM Diploma, there are no examinations: each weekend module is
assessed by means of assignments in the region of 5,000 words: following
these, students are required to develop a formal Research Proposal,
tutor-supported and with much of the content delivered over the WWW. The
final stage of the MSc programme involves a detailed research project:
taking between 6 months and a year to complete, this is then written up as
a dissertation of up to 20,000 words. |
Module
1
Management Theories and Philosophies
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This module critically evaluates the
development of management theories and philosophies as a field of study. It
will examine the history of management theory and at the same time use this
to illustrate emerging concepts in the field of management study.
The module will therefore also introduce
students to a critical appreciation of the range of research philosophies
that can underpin different methodological approaches to researching and
developing management knowledge and information.
Synopsis of module content:
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· An
introduction to basic theoretical and philosophical concepts
underpinning management, business and organisations |
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· An
introduction to the importance and uses of management and organisation
theories |
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· A
critical evaluation of different management paradigms and the claims
made for these |
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· A
critical awareness of the impact of local-global perspectives |
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· A
critical awareness of culture in understanding management theory – ie
national, international and organisational culture, cultural diversity
and diversity of management styles. |
Upon successful completion of the module
students will demonstrate a critical understanding of both the evolution of
management thought and the relevance of theory to exploring business
practice. Assessment will be by means of a piece of coursework around 5000
words, designed to show a critical reflection of the theories and concepts,
and the relationships between the theories and concepts presented in the
module and their practical application to a real life situation, either work
or case study based. Students will be required to base their assignment on
a management theory or philosophy relevant to marketing. |
Module
2
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This module aims to develop the
student’s understanding and skills of research in a management and/or
professional development context, and will critically review a range of
research methodologies and methods of providing management information for
decision making.
Synopsis of module content:
This module will cover both the
qualitative and quantitative approaches to carrying out research in addition
to difference science philosophies. The topics covered will include:
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· Understanding
research philosophies |
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· Reviewing
literature: conducting a literature review, identifying relevant
theories, models and perspectives, developing information literacy to
evaluate the usefulness of knowledge gained from the extant literature |
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· Data
collection methods |
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· Research
quality: reliability, validity, generalisability |
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· Quantitative
and qualitative research methods |
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· Practical
issues: access to data, time management, ethics in business research |
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· Data
analysis: principles, reporting and presenting results, use of software
and social media |
Assessment will be by means of an
individual portfolio (5000 words) where students will have selected an
appropriate research aim, formulated a relevant specific research question,
identified, clearly described and justified the methods they will use to
answer the research question and then conduct a small scale research
project. The portfolio will also contain a reflective log, reflecting on
the individual’s experience of the research process (1000 words). |
The
Dissertation
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The final stage of the MSc is the dissertation,
usually based around a problem or issue within the student’s own
organisation, which is to be submitted within twelve months of the date of
the second module. During this phase, students will work with a supervisor
towards the final product; this will consist of a dissertation of up to 20,000 words, which should demonstrate originality,
understanding and the use of appropriate methodology. Although many
dissertations involve exploratory research in fairly abstract areas, more
applied research sets out clear recommendations for action, adoption or
otherwise. |
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